This Privacy Policy explains how The Smart Homeowner (“The Smart Homeowner,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you use smart-homeowners.com(the “Site”).
By using the Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site.
This Site is intended for U.S. homeowners aged 18 and over. It is not directed at children, and we do not knowingly collect information from anyone under 18.
1. Who We Are
The Smart Homeowner is the controller of your personal information. Email: support@smart-homeowners.com.
2. What We Collect
When you use our Site, particularly when filling out our quiz or contact forms, we collect:
- Identity & Contact Data: name, phone number, home ZIP code, and email address if you provide one.
- Project Data: answers you provide in our quiz, including details about your home, the home service you need (such as roofing, HVAC, or mold remediation), and your homeownership status.
- Communication Data: SMS and email messages you exchange with us, including content and metadata.
- Technical Data: IP address, browser type, device information, operating system, and referral source.
- Usage Data: pages visited, time spent on the Site, links clicked, and similar interaction data.
- Marketing Data: your preferences for receiving communications and your consent records.
We do not knowingly collect financial account or payment card data, since homeowners do not pay us directly.
3. How We Collect It
- Directly from you, when you complete the quiz, fill out a form, or contact us.
- Automatically, through cookies, tracking pixels (including the Meta Pixel), server logs, and similar technologies as you use the Site.
- From third parties, such as analytics and advertising providers.
4. How We Use Your Information
We use your information to:
- Match you with a licensed local home service professional in your area.
- Contact you by phone, SMS, or email about your request and to confirm your details.
- Operate, improve, and secure the Site.
- Send you marketing communications where you have consented.
- Comply with legal obligations and prevent fraud.
Legal bases we rely on: performance of our service to you, your consent (for marketing and SMS), our legitimate business interests (improving and protecting the Site), and compliance with law.
5. How We Share Your Information
With a matched professional. The core purpose of this Site is to connect you with a licensed local home service professional. When you submit the quiz, we share the information you provided (including your name, contact details, ZIP code, and the details of your request) with one matched professional in your area, who will reach out to you directly.
Once your information is shared with a professional, that professional becomes an independent controller of your data and their own privacy policy applies to their use of it.
With service providers. We share information with vendors who help us operate the Site, including hosting, CRM and automation, SMS and email delivery, analytics, and advertising platforms. These providers process your data only on our instructions.
For legal reasons. We may disclose information when required by law, to enforce our terms, or to protect our rights, users, or the public.
Business transfers. If we are acquired or merge with another company, your information may be transferred as part of that transaction.
We do not sell your personal information for monetary consideration, and we do not share your personal information for cross-context behavioral advertising as defined under U.S. state privacy laws.
6. SMS Communications
When you provide your phone number and consent, you agree to receive calls and SMS messages from us and from the matched professional regarding your service request. Message and data rates may apply. Reply STOP to any SMS to opt out of further messages from us. Opting out of marketing messages does not stop service-related messages necessary to fulfill your request.
We do not share your phone number or SMS opt-in consent with third parties for their own marketing purposes.
7. Cookies and Tracking
We use cookies and similar technologies to run the Site, measure performance, and serve relevant ads (including through Meta and Google). You can control cookies through your browser settings. Our Site does not respond to “Do Not Track” browser signals.
8. Data Retention
We keep your information only as long as needed for the purposes described above, including legal, tax, and record-keeping requirements. When it is no longer needed, we delete or anonymize it.
9. Your Privacy Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate information.
- Delete your information, subject to legal exceptions.
- Opt out of marketing communications at any time.
- Withdraw consent where we rely on it.
California, Virginia, Colorado, Connecticut, Utah, and other U.S. state residents have additional rights under applicable state laws, including the right to know, delete, correct, opt out of sale or sharing, and not be discriminated against for exercising these rights. We do not sell personal information and do not share it for cross-context behavioral advertising.
To exercise any of these rights, email support@smart-homeowners.com. We will respond within 30 to 45 days. We may need to verify your identity before fulfilling your request.
10. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No system is 100% secure, but we work to keep your data safe and will notify you of any breach where required by law.
11. Third-Party Links
The Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing information.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the most recent changes. Material changes will be communicated through the Site.
13. Contact Us
Questions or requests about this Privacy Policy:
The Smart Homeowner
Email: support@smart-homeowners.com